The New Happy - Content Support
When Stephanie Harrison needed a trusted partner to help bring her book launch to life, she reached out to me — someone she'd known for years.
Partnership length: 2 months (2024, leading up to May book launch)
Content types: Reading guides, downloadable resources, worksheets, pitch emails, proofreading, and website and social media audit
Topics: Happiness, positive psychology, wellbeing
How we connected: Long-term personal connection — The New Happy fan and follower since 2020
Introduction to The New Happy (TNH)
I first connected with Stephanie Harrison and began following The New Happy in July 2020. Over the years, we stayed in touch, and I was genuinely touched when she reached out to ask if I could support her content needs leading up to the launch of her internationally bestselling book, New Happy: Getting Happiness Right in a World, That's Got It Wrong.
The work and results
Book launches are uniquely high-stakes, time-compressed projects, and this one required a wide range of content support in a short window. In the months leading up to launch day, I helped:
- Develop content for a reading guide for teams and communities
- Create a suite of pre-order freebies, including downloadable guides, self-led bonus worksheets for readers applying the book's content to their lives, and an essential takeaways summary
- Draft a pitch email for Stephanie's speaking services and reach out to a handful of businesses on her behalf
- Proofread and structure bonus chapters for pre-order purchasers
- Conduct a post-launch audit of website and social media content to align and refine messaging
What Stephanie at TNH said
Alyssa is a treasure in so many ways. She is exceptionally talented at what she does. On the writing front, she produces beautiful work that communicates ideas clearly and consistently. She is an excellent editor, reviewing pieces through different lenses to ensure the message is articulated in the best way. As a communicator, she is quick, responsive, and always excited to receive feedback. She is also strategic, able to tackle vague, complex projects and organize them into clear objectives and plans—and then execute on them! Finally, she is one of the best people I know: kind, gracious, empathetic, curious, and thoughtful. I have absolute and complete confidence in her and would trust her with any project. I couldn't recommend her more highly for any of your content needs.