Over three years, my work grew from crafting specialized glossary pages into creating long-form content as G2's needs evolved.

Partnership length: 3 years (February 2022 - December 2024)

Content types: Glossary pages (short-form content), and long-form SEO blog posts

Topics:  Sales, marketing, AI, social media, SEO, productivity

How we connected: Mara Calvello reached out via Twitter (X)

Content Marketing Manager Mara Calvello reached out via Twitter (X) in January 2022 to discuss a potential freelance opportunity with G2. We ironed out the details — scope, rates, and assignment structure — entirely over email, which meant no scheduling back-and-forth and a fast start. I received an onboarding document with instructions for a one-month trial: five glossary pages written to G2's specific format and standards.

I completed my five-assignment trial in February 2022 (read a couple of the glossary pages: Event Creation and Window of Opportunity) and received the following feedback:

After completing the trial in February 2022, G2 brought me on to write five to ten glossary pages per month. Over two years, I wrote 140+ glossary pages spanning topics from sales and marketing to AI and SEO. Two of those pages — The User is Drunk and Search Engine Optimization — were featured in G2's now-retired newsletter, G2 Tea.

In early 2024, G2 invited me to transition from glossary pages into longer-form blog content — a reflection of the trust built over two years of consistent, on-time delivery. Blog posts covered a wide range of topics. View my G2 author page and published work.