Ready Cultures - Content Writing
When Alejandra Ramirez Wells needed a trusted writer with expertise in internal communications to help bring her Culture in Motion playbook to life for her business, Ready Cultures, she hired me.
Partnership length: 1 year (project spanned 2025)
Content type: Long-form, paid downloadable guide, Culture in Motion
Topics: The 5 stages of internal communications (core pain points, communication priorities, and culture builders)
How we connected: Alejandra reached out via my website after following me on LinkedIn for a few months
Introduction to Ready Cultures
Ale reached out through my contact form in late 2025 and said she was looking for "a kickass writer who can help turn my many ideas into something more tangible." She mentioned she had been "following you for some time on LinkedIn" and wanted to connect as she planned for 2025. When we met, Ale mentioned she previously worked with Kat Boogaard, another content writer I previously subcontracted for and worked with!
The work and results
When Alejandra reached out to me about creating the Culture in Motion playbook, the vision for the outcome was solid. To kick off the work, I provided Alejandra with a scope of work and timeline proposal to support the full development of the eBook, from brainstorming through the content outline and full draft to revisions. This project included some flexibility in the structure and schedule, so we were able to find the best ways to work together along the way.
From there, Alejandra provided an initial brain dump for the eBook, outlining proposed stages and what she wanted to include regarding the provided internal communications maturity model. Using her initial outline, I wrote a complete first draft that included Ready Cultures' internal comms framework; five stages of internal communications (as defined), with pain points, communication priorities, and culture builders; and a self-assessment diagnostic tool.
Upon reviewing the first draft, Alejandra said:
On the draft: I’m really happy with how it’s coming together! The structure and flow feel spot on, and your approach to the stages and culture builders is exactly what I was hoping for. I left a few comments and questions and rreworked some language to fit my voice a bit more, but overall it’s in great shape. Am going to talk to the designer later this week to give them a preview and see where they go with it.
We collaborated on edits via Google Docs comments following the initial feedback until the draft reached a place Alejandra loved. She then partnered with a design team to bring the playbook to life, and offered the opportunity for me to provide feedback and help shape the final version.
The Culture in Motion playbook — 27 pages of insights for internal communications professionals — is now available for purchase on the Ready Cultures website!
What Alejandra at Ready Cultures said
Alyssa is such a pleasure to work with. She is great at her craft. I recently worked with her on a project [I just published] and could not have done it without her. Highly recommend her for any copywriting needs.